Category Archives: Content Strategy

Message First Blogging Part 3 – From Message to Content

Posted on by ann

This is the third article in a series called Message First Blogging. You should read Part 1: A Case for Content and Part 2: Mission and Message, too. To recap, the first thing you should think about when starting a … Continue reading

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Message First Blogging Part 2: Mission and Message

Posted on by ann

This is the second article in a series called Message First Blogging. You should read the first part, A Case for Content and let me know your thoughts. Onwards! In A Case for Content I ended by saying that great … Continue reading

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Message First Blogging Part 1: A Case for Content

Posted on by ann

After my last post about how ill advised it is to pick a domain, blogging platform or business name prior to actually thinking about the message or content, I thought I would expand a bit more about how message first … Continue reading

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How Not To Sell Your Soul (and Content) to Tumblr

Posted on by ann

For several reasons, tumblr is a great service to use if you’re trying to get your content seen by a wide audience in a short time. It’s easy to get your content up. The simple interface, cross-browser bookmarklet, and well-documented … Continue reading

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